LOCALadk Magazine

LOCALadk | News For more information,contact: Gaelan Brown 1% for the Planet gaelan@onepercentfortheplanet.org +1 (802) 496-5408 LOCALadk Magazine Announces Partnership with 1% for the Planet Lake Placid, NY, March 22, 2013 – LOCALadk Magazine joined 1% for the Planet, pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability. "Signing on to 1% for the Planet shows LOCALadk Magazine has a strong commitment to investing in sustainability efforts," says Terry Kellogg, CEO. "They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome LOCALadk Magazine to our global network." " Today, the choices of products and services available to the consumer and businesses are simply overwhelming. 1% for the Planet helps narrow these choices down to businesses making a sincere effort to operate responsibly with regard to the environment. LOCALadk Magazine is dedicated to this effort, and strives to be one of these choices for quality media and advertising. We are very proud to belong to the global family of 1% for the Planet members. About 1% for the Planet Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,200 member companies in 45 countries donate one percent of annual sales to environmental organizations worldwide. To learn more go to... www.OnePercentForThePlanet.org ABOUT LOCALadk Magazine LOCALadk Magazine is all about inspiring people; to climb, to ski, to ride, to think, to create, and to explore. Our readers eat well, live healthy, responsible lifestyles, and enjoy both the in and outdoors of the Adirondack Mountains and Park. Ultimately, our goal is to motivate our readers to interact with the local surroundings, whether it be paddling on a great SUP adventure, redpointing a favorite climbing route, or enjoying the newest farm-to-fork restaurant in town. We do this by celebrating, documenting and investigating local Adirondack Mountain lifestyle, and delivering fresh written and photographic content with passion. u " Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record and sustainbility focus. Over 3,000 non-profits worldwide are currently approved. "As we near our 10th anniversary we're celebrating that our members have contributed nearly $100 million of critically needed funds," comments Kellogg. "The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There's a paradigm shift happening here and we're thrilled that so many innovative businesses are sling-shotting the movement in to high gear." 10 LOCALadk Magazine Spring 2013 1. Be safe with campfires. 2. Never leave a fire unattended. 3. Always make sure a fire is completely out - coals should be cool to the touch. A public service message brought to you by the NYS Department of Environmental Conservation Forest Rangers

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